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It's natural
No matter how engaging your marketing emails are, there will always be people on your list who simply aren’t interested in interacting with you. It’s not necessarily something you are doing wrong
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Wrong stats
Inactive subscribers also skew your data, which causes you to make incorrect marketing decisions. For example, how can you identify why your open rates are low if your emails are being sent to both active and inactive subscribers?
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Give them a chance
A re-engagement campaign is your last chance to remind inactive subscribers of the value you add to their lives.
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Ways to re-engage them
- Give discounts
- Remind subscribers why they signed up
- Offer extra value that gains attention
- Show subscribers what they've missed
- Let people decide on frequency and topic
- Always follow up
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Subject lines
Some fun examples of re-engagement emails could be:
- Hey [name]! Is it us or is it you?
- Be honest with us, we can handle it
- Are you missing us? Let’s reconnect
- We need to have THE TALK
- Hey! Are you still here?
- Are we breaking up?
- Can we make up?
- You've been missing out…
- It’s been a while
- $xx off your next purchase
- Please come back
- We miss you, [name]
- Is this goodbye?
- Do you still want to hear from us?
- Still want to receive my newsletter?
- ✔✖ Is this your best email address?
- Reason #1 to click: $20 OFF
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How to create your re-engagement campaign strategy
- 1. Segment your inactive subscribers
- 2. Create your re-engagement email
- 3. Automate your re-engagement emails
- 4. Analyze your campaign results
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IDEAS CURATED BY
An ESL teacher, perpetual learner, blogger, cat mama, fantasy fan, and other bits and pieces
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