Understanding Product-Market Fit: A Guide for New Product Managers - Deepstash
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What Exactly is Product-Market Fit?

What Exactly is Product-Market Fit?

Product-Market Fit, in simple terms, is whether or not your product is needed.

When making products, you always have to be solving a problem, making something easier, or making something better. It’s fine if other products do the same thing as yours, if you’re bringing something unique to the table.

If no one really needs your product, or they can get the exact same experience from someone else, then you don’t have a Product-Market Fit.


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How Do I Know if I Have No Product-Market Fit?

There are some warning signs:

  • Reduced market size
  • Low response from customer base
  • Negative press reviews (or no interest from the press)
  • Weakening word of mouth
  • High visibility, but no engagement.


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Product-Market Fit: Questions Product Managers Need to Ask

Product Management is all about finding the answers to questions. To make sure your product won’t completely fail in the market, there are some key questions you have to ask.

  1. Does anyone want this product?
  2. Would they be willing to spend money on it?
  3. Does it solve a real problem, or add real value?
  4. Does it offer something different to our competitors?


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