13 Essential Books for Product Managers - Deepstash
Inspired: How to Create Tech Products Customers Love

As one of Silicon Valley’s most respected experts on product development in tech and as the founder of the Silicon Valley Product Group, Marty Cagan knows more than a thing or two about product.&nb...

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13 Essential Books for Product Managers

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Product managers rely on data to make decisions, secure buy-in from stakeholders, and tell the story of their products. But as important as statistical analysis can be in product management, it’s a...

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Design is arguably the most important aspect of contemporary product development. Although many product managers have a solid grasp on the fundamentals of good design, cultivating a deeper understa...

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The best product managers not only want to create products for their users; they also want to empower users to solve their problems and make their lives better — and Kathy Sierra’s Badass: Making U...

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Hooked: How to Build Habit-Forming Products

Nir Eyal’s keen understanding of user psychology is what makes hooked such a compelling read. 

Hooked introduces the reader to broader topics about what Eyal calls “behavioral design” be...

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Andreessen Horowitz cofounder Ben Horowitz’s book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, became an overnight best seller upon its release back in 201...

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Measure What Matters

Venture capitalist and Kleiner Perkins chairman John Doerr has been helping entrepreneurs succeed for almost 40 years. Doerr has long championed the concept of OKR — objectives and key results — an...

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Many product managers will be intimately familiar with the perils of “the build trap” — the practice of focusing exclusively on output rather than outcomes by releasing one feature after another in...

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There’s a world of difference between product management and product leadership, and it’s this critical difference that forms the basis of Richard Banfield, Martin Eriksson, and Nate Walkingshaw’s ...

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Meaningful: The Story of Ideas That Fly

The central premise of brand strategist and best-selling marketing author Bernadette Jiwa’s Meaningful: The Story of Ideas That Fly is “the Story Strategy,” a blueprint for building products that p...

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The idea behind Jake Knapp, John Zeratsky, and Braden Kowitz’s best-selling Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days is simple: Build better products, faster.

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Alex Gofman and Howard Moskowitz’s Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them is centered on a principle the authors call rule-developi...

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Phil Rosenzweig’s The Halo Effect . . . and Eight Other Business Delusions That Deceive Managers: The halo effect is the tendency to apply positive or negative characteristics of a whole to eac...

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