How To Save Time Planning and Creating Social Media Content - Deepstash

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Posting Valuable Content Consistently

Posting Valuable Content Consistently

While the challenges of social media content creation may feel daunting, showing up consistently has big benefits for your business. By posting valuable content consistently, you can:

  • Grow your audience
  • Increase brand awareness
  • Build authority in your industry
  • Improve engagement

If you are looking to achieve any of the benefits listed above, it is worth figuring out a sustainable strategy for saving time planning and creating social media content. The key to achieving this is twofold—planning in advance and batch working content creation.

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Content Planning Process

  • Each month, set aside time to map out your social media content for the following month.
  • By outlining the content topics you want to cover for the entire month, you can look at your content from a higher level and be more strategic about your content plan.
  • Plan on spending 1-2 hours each month mapping out your content for the following month.

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Things to Include in Your Content Plan

  • Number of posts. Keep in mind that quality and consistency are more important than the number of posts. Stick to a schedule and frequency you can sustain long-term.
  • Goals. What are your overall business goals for the month? How can your content support those goals?
  • Any important dates. Do you have a new product or service launching, or an event?
  • Social media holidays you want to “celebrate”. Are there relevant social media holidays you want to celebrate on your social platforms?

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The Types of Social Media Content You Should Create

One of the biggest challenges when it comes to social media content is knowing what to post.

When creating content for social media, it is important to share a variety of types of content. Your content should educate, entertain, or sell.

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Batch Working

Batch working is a highly focused, topic-specific form of working. When batch working, you divide your work into different hours/days and focus on only one thing at a time. Batch working can be applied to all areas of your life and work, but here we will focus on how to utilize it for content creation.

The idea is that by focusing on one task at a time, you can get into a flow state which is when your productivity and creativity truly flourish. The end result is better quality content in less time.

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Streamline Content Creation With Batchworking

  • Plan a Month of Content: map out the entire month on content.
  • Create All Visual Content. Write a list of everything you need from stock photos, custom graphics, videos, Reels, cover images, etc. Once you have the list, it’s time to start creating.
  • Write All Captions. By batching captions and following a caption formula, you can quickly write captions that convert your audience.
  • Schedule Posts. Now that you have your visuals and captions, it’s time to schedule your posts according to your content calendar.
  • Add Hashtags (if posting to Instagram).

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What a Good Caption Should Include

  • Hook: Grab their attention right off the bat. You have to inspire your audience to click “read more”.
  • Value: Deliver on what you promised in your hook and share content that educates, entertains, or sells.
  • Call to Action: Tell your audience what you want them to do next (i.e. share, like, comment, click, buy, sign up, tag, etc.). Keep your calls to action simple and fun.

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CURATED BY

sarahmoren

Jewellery designer

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