Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?

You don’t have to take a wait-a...

People write posts, upload photos, and shoot videos as they evaluate products they use in real life. If you’re in the cosmetics, apparel, household items, gadgets, books business – or other tangible product industry – reviews are a great source of UGC. Audiences see those reviews as social proof ...

To promote people writing about your brand on social media, you can:

• Publish review requests on multiple places (a banner on your site, a mention in a post-purchase email, a QR code or sticker on your product package, etc.).
• Create an incentive such as prizes or discounts on th...

Many people tag brand handles and use branded hashtags when posting their content. Some do it organically, and some do it because they’re being paid through sponsor deals.

Encouraging tagged content:

• Add some originality to your product packaging (think Starbucks’ name cups or Ap...

To run a creation challenge, determine the aspect of your brand it will promote:

• Product
• Customer service
• Customer experience or attitude to your brand

Then, decide what you will ask the audience to do to enter. Don’t make it overly complicated, or people wo...

One of the most-watched video types on YouTube, unboxing content is exactly that – people opening boxes. A few years ago, YouTube said the amount of time people spent watching unbox...

Most unboxing content comes from opening electronics, toys, cosmetics, and accessories. If you work in one of these industries, inspire your customers to unbox something with your brand logo.

To do it well, pay attention to your packaging, including the mailing container. Add decorations to...

It is impossible to find and collect pieces of all your user-generated content manually. Instead, you can use social media monitoring tools to detect keywords related to your brand, product, campaign, etc. (You also can use them to identify potential opportunities for UGC through viral trends, po...

UGC can be a valuable asset for your brand for several reasons. It helps you publish fresh content on your social channels without having to start from scratch. It expands your audience reach as the users who create also share and promote that content on their channels. Use it wisely as a secret ...