Define your brand - Deepstash
Define your brand

Define your brand

Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:

What is your company's mission?

What are the benefits and features of your products or services?

What do your customers and prospects already think of your company?

What qualities do you want them to associate with your company?

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MORE IDEAS FROM Branding and consumer behavior

How your branding style affects consumer behavior

Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products 

Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Now how does this affect consumer's behavior? what do you need to do to drive positive consumer behavior 

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Be Consistent

Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. 

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Research, Research , Research

Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many examples of real brands that the same mistake. This mistake can easily be avoided

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RELATED IDEA

Idiomatic code

Idiomatic refers to the most common way to write something in a language. Writing idiomatic code means following the conventions of the language, and solving problems the way they are meant to be solved in that language, not by porting programming patterns from other languages.

Idioms vary widely across languages.

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📖 Writing Idiomatic Python

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What is Docker Swarm and why You Need to Start using it

It’s a cluster comprised of a group of physical and virtual machines running the Docker Engine, these are called nodes.

One of the nodes is elected to be the Leader by using the Raft consensus algorithm. He make all the orchestration decisions for the swarm. In case of failure, a new leader it’s automatically elected.

Manager nodes assign tasks to Worker nodes. They can do some other managerial tasks. You want to have an odd number of managers, for reliability purposes. Having to many managers can degrade performance, it’s recommended to have at most 7.

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So you started development using a Docker architecture but you don’t know how to scale and deploy?

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FEAR OF DEATH

Fear of death is the most common fear among everyone.

But the question is why do we fear death? 

  • Anything which is not in our experience triggers fears. Unkown things cause restlessness and fear, So we fear death because what is after death is unknown to us.
  • We can also understand the first point in this way, It is not death what most people fear, but the process that precedes it: THE DYING

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