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Define your brand
Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:
What is your company's mission?
What are the benefits and features of your products or services?
What do your customers and prospects already think of your company?
What qualities do you want them to associate with your company?
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Be Consistent
Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services...
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How your branding style affects consumer behavior
Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your b...
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Research, Research , Research
Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many exam...
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CURATED FROM
CURATED BY
Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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PR adds value to your company
PR helps you and your business become known for all the great things you and your team do. It increases visibility and raises your company’s profile — everyone wants to use the products and services of the go-to company with a good reputation.
Engaging your customers with ...
The Story Strategy Blueprint
It ensures that the needs and wants of your customer remain front and center as you develop products and services and make plans to bring those ideas to life.
- Step 1: Story: Think about who the customer is beyond the basic demographic information. Des...
Types of people
Category 1: Losers
People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...
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