The History Of Soap: From Ancient Mesopotamia To P&G

The Latin word for soap ‘Sapo’ is mentioned in an ancient encyclopedia (penned in circa 77 AD) by a Roman Naturalist Pliny the Elder. The author talked about how the product was used more by the Gaulish and Germanic men rather than Romans (which preferred to scrap their skins clean by using essential oils and white sand).

A Greek physician Galen writes about soap and its use in the Roman empire in 2nd century AD.

The use of soap and even the act of bathing turned into something undesirable and was discouraged after the fall of the Roman Empire in the 5th century AD. The church institutions linked the use of soap to pagan ways.

In the later years, soap made a comeback and the ongoing cultural invasions in the European region contributed to its widespread use and different techniques of manufacturing.

Before the 18th century, soap usage was a small scale, mostly among the wealthy, as it was a niche product, which gave off an unpleasant aroma due to the animal fat inside.

In the 19th century Crimean War, the British suffered many casualties from widespread diseases, which led to new hygiene regulations and eventually widespread usage of soap, which by then had other aromatic ingredients like palm oil and coconut essence.

Early 20th century, soap was marketed heavily on radio and TV as a mass-consumed commercial product by Procter & Gamble, which led to the term ‘soap operas’. P&G saw great demand and spent $10 million a year in advertising alone.