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The product leader
The job description of a product manager is often either vague or over specific, making it ineffective in helping people become great product managers.
Done right, a product leader acts as a force multiplier that can help a cross-functional team do their best work.
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196 reads
Product strategy
The product manager's task is to articulate two simple things:
- What game are we playing?
- How do we keep score?
This will empower contributors with talents in engineering, operations, quality, design and marketing to move in the same direction.
Defining what game you are playing includes:
- Your vision for the product.
- The value for the customer.
- Your differentiated advantage over competitors.
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Prioritization
When the team knows what game they are playing and how to keep score, prioritization becomes much easier.
The product manager should ensure that the initial work on the strategy and metrics is carried through to the phasing of projects/features to work on. Phasing is crucial as most products and companies have many great ideas but struggle to know which ones are critical to executing first.
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Execution
Product managers do hundreds of different things, but certain parts of execution are vital to the team, and without them, execution becomes inefficient.
These are:
- Product specification - the required details to ensure clarity about what the team is building.
- Edge case decisions
- Project management
- Analytics
Ultimately, great product managers ensure they make things happen.
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