Good Product Manager/Bad Product Manager

Good product managers create leverageable collateral, FAQs, presentations, white papers. They anticipate serious product flaws and build real solutions. They write down their position on important issues.

Bad product managers complain that they are overburdened with answering questions for the sales force. They put out fires all day and voice their opinion verbally on important issues.

Good product managers focus the team on revenue and customers. Bad managers focus on the features of the competition.

Good product managers focus on delivering superior value to the marketplace during inbound planning and achieve market share and revenue goals during outbound. Bad PMs get confused between them.

Good PMs focus on the big picture and the story they want to be written by the press. They ask the press questions and assume press and analyst people are smart.

Bad PMs think about all the details, covering every feature. They are technically accurate with the press. They answer any press question and assume the press and analyst people are ignorant.