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Though many would say that Christmas is celebrated during what is referred to in the Philippines as the “ber” months(Sept to Dec), in reallity “Christmas fever starts on Sept. 1 and ends the first week of January, This is, however, “a recent phenomenon,” Marot Nelmida-Flores, a professor of Philippine studies at the University of the Philippines Diliman said.
According to Cuanang who's now 81 yrs old, back then, celebrations were only about three weeks long.
1. The "Christmas creep" and the Commercialization of the holiday
"With the proliferation of shopping malls.. Christmas carols started to be heard soon after All Saints Day [on] Nov. 1. This was to attract people to start shopping for Christmas gifts — it was commerce-driven." - Joven Cuanang,neurologist; art, culture enthusiast
"Filipinos start to make parol, or Christmas lanterns, as early as September,”-Nelmida-Flores
This "Christmas creep" triggered by retail stores pushing out Christmas-themed merchandise earlier than in the past,frowned upon in other countries is embraced by Filipinos
Jack of all people-related trades, master of none. Majored in Psychology, Customer Service Assoc for a few Years, HR Officer for 4, Manager and ESL Teacher for over 11 yrs now, an artist since birth.
Its interesting and this should serve as a reminder to not be swayed by consumerism
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