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Though many would say that Christmas is celebrated during what is referred to in the Philippines as the “ber” months(Sept to Dec), in reallity “Christmas fever starts on Sept. 1 and ends the first week of January, This is, however, “a recent phenomenon,” Marot Nelmida-Flores, a professor of Philippine studies at the University of the Philippines Diliman said.
According to Cuanang who's now 81 yrs old, back then, celebrations were only about three weeks long.
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Why Christmas Is Celebrated For 4 Months
1. The "Christmas creep" and the Commercialization of the holiday
"With the proliferation of shopping malls.. Christmas carols started to be heard soon after All Saints Day [on] Nov. 1. This was to attract people to start shopping for Christmas gifts — it was commerce-driven." - Joven Cuanang,neurologist; art, culture enthusiast
"Filipinos start to make parol, or Christmas lanterns, as early as September,”-Nelmida-Flores
This "Christmas creep" triggered by retail stores pushing out Christmas-themed merchandise earlier than in the past,frowned upon in other countries is embraced by Filipinos
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IDEAS CURATED BY
Jack of all people-related trades, master of none. Majored in Psychology, Customer Service Assoc for a few Years, HR Officer for 4, Manager and ESL Teacher for over 11 yrs now, an artist since birth.
CURATOR'S NOTE
Its interesting and this should serve as a reminder to not be swayed by consumerism
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