15 Biggest NFT Influencers of 2021 - Decrypt - Deepstash
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Sorting the wheat from the chaff in the blazing-hot non-fungible token market calls for expertise.

Amid the trading frenzy, new trends such as generative artwork and collective world-building have emerged, while big brands like Adidas and Visa aped in. What's hot and what's not changes on a daily basis as PFP series explode onto the scene, vanish into obscurity and jockey for position.

Make sure to also see our separate list of the year's most innovative NFT artists , where you'll find names like Pplpleasr, Seneca, and Beeple.


5 reads




Twitter itself used Artchick’s tweet to publicize its NFT drop in June.

The pseudonymous account has become a powerful voice in NFT collecting, favoring female innovators and creators such as World of Women.

Still, in a sad turn of events that showed even the influencers can make mistakes, Artchick recently claimed to have been scammed to the tune of $3 million, when she was offered free tokens—a warning to everyone in the crypto space.


7 reads

Mark Cuban

Mark Cuban

8.5 million followers

The billionaire Shark Tank investor and Dallas Mavericks owner is a backer of NFT marketplaces Mintable and SuperRare, NFT tracker CryptoSlam , and has considered turning game tickets into NFTs.

His massive personal NFT collection includes Stoner Cats , Hashmasks , and Bored Apes , as well as NBA Top Shots' Luka Dončić. He’s also building out a gallery for digital art and collectibles called lazy.com .

Cuban told Decrypt  how he explains NFTs to newcomers: "Get over that perception that I have to physically be able to touch it."


2 reads




Described by some as the NFT whisperer, EllioTrades is the Twitter persona of Elliot, an expert on play-to-earn games, down-to-earth advice, and NFT-trading strategy, who has introduced many NFT aficionados to games such as Axie Infinity .

He fronts a daily live show on YouTube and is part of SuperFarm, a DAO at the intersection of DeFi and NFTs. The collective was among the pyro-anarchist investors who burned a Banksy artwork back in March and then sold its associated NFT for almost five times its prior value.


1 read

Farokh Sarmad Tehrani

Farokh Sarmad Tehrani


Already a noted luxury goods Instagram influencer before the NFT market boom, Farokh Sarmad Tehrani pivoted into the space in early 2021 and quickly made a name for himself by hosting Clubhouse chats with celebrities and creators around their drops.

On Twitter, he’s grown further as the host of Rug Radio, a frequent and popular NFT-centric discussion show on Spaces that has its own membership pass—an NFT, of course. Farokh pours out positivity through his tweets, and engages in discussion across various communities and projects in the NFT space.


1 read




Puerto Rico-based Gmoney has partnered with investment firm Delphi Digital for Delphi INFINFT.

The influencer is a big fan of CryptoPunks, picking one up in January 2021 for a then-record 140 ETH (over $150,000, which seems a relative bargain these days) and selling one to Visa. Gmoney argues that NFTs such as CryptoPunks represent a “flex” and, like Rolex watches, don’t have any special utility that justifies their price either.

The Adidas Originals NFTs that were designed in partnership with Bored Ape Yacht Club and Pixel Vault took in $23 million in their first 24 hours.


0 reads

Steve Harvey

Steve Harvey

4.4 million followers

Steve Harvey went crypto this year. The comedian and TV host got involved in the NFT space in May when he launched a line of NFTs to raise money for the Steve and Marjorie Harvey Foundation . At the time, Harvey told Decrypt that he sees NFTs as the next iteration of his tech investments .

In September, he changed his Twitter profile picture to a Solana Monkey Business NFT avatar (though he's since changed it back), one of a set of 5,000 randomly generated images of cartoonish, pixelated monkeys. The price of Solana’s cryptocurrency SOL surged.


4 reads

Dom Hofmann

Dom Hofmann


Dom Hofmann used to be best known as the co-creator of video-sharing app Vine—now shuttered. These days, he’s shifted focus to NFT projects, most notably creating the "adventurer's gear" series Loot , which was a runaway success earlier in the year.

It’s gone on to inspire Bloot , or Based Loot, which replaces the medieval treasure of Loot NFTs with memes lifted from crypto speculators on 4chan, Reddit and Crypto Twitter. Hofmann's also hard at work on another project, Supdrive , with NFTs that are playable video games.


1 read



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