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There are two main ways you can approach the internet:
Individuals likely have some granular levels between those, but businesses are often much more black and white.
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For example, I got an unsolicited message on a LinkedIn a few days ago that said the following:
"Our team has launched (redacted), sales & prospecting automation software for Linkedin that allows you to not only automate connection requests and messages you send, but also create campaigns and build sales funnels on Linkedin."
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Automation can be a good thing. If you find a tool that helps you streamline your workflow, go for it! Computers and the internet can make many aspects of our life much easier, and that should be celebrated.
However, if the primary use of a tool is to reach more people, thatâs just called spam. Even if it doesnât make you look dumb (like Mountain View Ford), youâre still contributing to make the internet a worse experience for everyone.
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When you go hiking or camping, youâre encouraged to leave things better than when you found them. We should strive to do the same online.
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