5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails
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The GDPR protects individuals, NOT businesses.
The ePrivacy Regulation specifically leaves it up to the individual countries within the EU to decide whether ‘unsolicited commercial communications’ (a.k.a B2B cold email campaigns) should be opt-in or opt-out.
The individual’s right to privacy means that any personal data you collect is not yours to manage freely.
You must clearly notify data owners that you intend to share their data or process their data if that is your intention.
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