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Simple steps to sending GDPR-compliant B2B cold emails
- Step One: Ensure Your Prospecting Is Targeted and Appropriate
- Step Two: Explain Legitimate Interest In Your Email Copy
- Step Three: Make It Quick And Easy To Unsubscribe or Opt-Out
- Step Four: Regularly Cleanse And Maintain Your Database
- Step Five: Prepare An Informative Reply For GDPR Complaints And Questions
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Why is it OK to email businesses after GDPR?
The GDPR protects individuals, NOT businesses.
The ePrivacy Regulation specifically leaves it up to the individual countries within the EU to decide whether ‘unsolicited commercial communications’ (a.k.a B2B cold email campaigns) should be opt-in or opt-out.
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If you plan to share personal data you must inform the data owner
The individual’s right to privacy means that any personal data you collect is not yours to manage freely.
You must clearly notify data owners that you intend to share their data or process their data if that is your intention.
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A few key points about data security
- It is your responsibility to use GDPR Compliant data processors.
- Regulate who has access to data at your company and keep records of levels of clearance. This way you have documents to present if questioned.
- Use physical access controls, system access controls, data access controls, transmission controls, input controls, data Backups, and data segregation.
- Anonymise, encrypt, or pseudonymize data where possible as an extra precaution.
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