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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
Bias exists, in part, because our brains naturally seek shortcuts for understanding our complicated world. We categorize things we encounter in life (including people) and then absorb “cultural knowledge” (including societal beliefs and attitudes toward different groups of people), which leads to stereotyping and biased expectations in our everyday interactions.
This happens unconsciously so that even if we’re not consciously prejudiced, we are still prone to automatic stereotyping—especially when we’re low-energy or stressed.
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