The five Levels of Hype - Deepstash

Keep reading for FREE

Hype: A Primer

Hype: A Primer

When it comes to creating a new technology, you need to sell a vision to attract the resources you need (people, investment, etc.).

Hype can act like glue. It can create a shared vision pulling the actors in the same direction and thus creating a self-fulfilling prophecy.

One important component of hype is thus a set of promises of what the technology can achieve in the future for us.

These might range from solving a particularly annoying problem to creating new markets, making heaps of money, or even revolutionizing a whole field and changing society as a whole.

12

120 reads

The Movement Of Hype

The Movement Of Hype

Hype moves on a scale from overpromising to overselling, and even irrational exuberance.

Today‘s tech industry is obsessed with the big futures. The metaverses, the next internets — you name it. Hype is everywhere, oozing out of the headlines of news articles, growing like mould all over the LinkedIn feed, and blinking at me whenever I open my inbox.

But hype is not always the same; there are different forms and levels.

The following categorization is intended to help people better understand which form of hype they‘re confronted with.

12

48 reads

The Levels Of Hype: Level 1

MARKETING CLAIMS

This is your standard marketing speak. They‘re focused on what existing technology can do for you almost immediately. Though exaggerated, they‘re still grounded in reality.

Marketing claims work on an immediate time scale, meaning whatever they promise can be realized almost instantly. The technology already exists.

13

48 reads

The Levels Of Hype: Level 2

EXAGGERATED CLAIMS

Here the effects and impact of existing technology are greatly exaggerated and oversold but still informed by its real capabilities. The focus lies on the returns to come by investing now.

These claims oversell the present capabilities of technology, often skirting the line to fraud.

A good example might be tesla selling their driving assistance systems as “full self-driving”

13

37 reads

The Levels Of Hype: Level 3

The Levels Of Hype: Level 3

UTOPIAN FUTURES

The technology is the key to a utopian future or the avoidance of a dystopic one. Claims are solely focused on the “potential” of the technology, less its benefits in the present.

Here the focus of the hype is solely on the future, though the time-scale is still concrete, promising the technology will arrive at a fixed time from now.

Example: Carbon capture technology, though it already exists in the form of prototypes, it‘s still in its infancy

13

30 reads

The Levels Of Hype: Level 4

The Levels Of Hype: Level 4

MAGICAL THINKING

The technology has left grounded reality and takes on magical properties. The problems it is expected to solve simply by existing are growing in number and scale while criticism gets ignored as minor hurdles, to be overcome soon.

With magical thinking concrete predictions are becoming less and less important, though the development might still be expected at a fixed date.

Example: the blockchain industry, which has been overselling the capabilities of the technology for years — pitching it as a solution to every imaginable societal problem and challenge.

12

31 reads

The Levels Of Hype: Level 5

The Levels Of Hype: Level 5

OTHERING

The technology has become a group identity for its boosters. Claims are exclusively utopian, and critics are painted as defenders of the old, to be left behind.

This is the most aggressive and annoying form of hype. Notably, the time of arrival is less important at this level, simply that the technology will arrive at some point in the future.

Example: The cryptocurrency scene which has been pretty good at othering critics as “no-coiners” or with the phrase “have fun staying poor”.

12

38 reads

CURATED BY

abigadanie

Engineer in electronics

Ready for the next level?

Read Like a Pro

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

Stars

5,740 Reviews

App Store

4.7

Stars

72,690 Reviews

Google Play

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

FAQ

Claim Your Limited Offer

Get Deepstash Pro

BLACK FRIDAY

75% OFF | 1-Year Pro Subscription

Claim Offer