The Quiet Way Advertisers Are Tracking Your Browsing - Deepstash

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WIRED

The Quiet Way Advertisers Are Tracking Your Browsing

The Quiet Way Advertisers Are Tracking Your Browsing

wired.com

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What Is Fingerprinting?

The exact configuration of lines and swirls that make up your fingerprints are thought to be unique to you. Similarly, your browser fingerprint is a set of information that’s collected from your phone or laptop each time you use it that advertisers can eventually link back to you.

By combin...

While there’s little transparency around the companies that run fingerprinting scripts, the practice is verifiably widespread across the web. Many of the websites you visit will fingerprint your device; research from 2020 found a quarter of the world’s top 10,000 websites running fingerprinting s...

Not all fingerprinting is bad

A principal security researcher at Kaspersky, says the technique can often be used as a way to spot potential fraud, such as banks using it to identify suspicious behavior.

However, the widespread use of fingerprinting for targeted advertising and tracking people’s online movement raises le...

Unlike cookies, it’s hard to stop fingerprinting. Cookies are stored in your browser, and it’s possible to delete your cookie history, block them, or turn them off entirely. With the fingerprinting, it's all invisible.

Various browser plugins claim to help reduce or stop fingerprinting, but...

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