The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz - Deepstash

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Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).

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The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz

The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz

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Results

  • Two of the fastest-growing categories among the social apps were friend discovery and vertical communities
  • Will the future of social media be interest-based platforms that foster meaningful connection?

Social App Metrics

  • Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
  • DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
  • DAU/MAU is helpful but isn’t all-...

Benchmarks by Category

  • Every app’s success benchmarks are specific to the app’s category
  • Dating apps should be compared to other dating apps, not TikTok or Facebook, etc.

  • Fastest growing social apps
  • Friend discovery—teens turn to social apps to make and build friendships
  • Vertical communities—the value of going niche; social networks formed around specific interests
  • Combination of utility and community results in high retention and down...

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