The Art Of Innovation | 10 Things To Learn From Guy Kawasaki

Don’t stick to achieving 10% better from your current innovation. Create something new instead of continuously working on the existing product. Don’t limit yourself and stick to the same curve. Move to the next one.

Features of great innovation:

• Deep – The features and functionalities of great innovation are deep.
• Intelligent – At the same time, great innovation is intelligent. Ford’s MyKey can control the top speed of the car through the key. Quite smart!
• Complete – You can differentiate great products from mediocre by their totality, their completeness.
• Empowering – Innovations that enhance your life and way of working are empowering products. They have the capability to change your life.
• Elegance – An innovation offers a great design and user experience.

Don’t wait for perfection when you innovate. A valuable innovation can have elements of crappiness.

So, don’t worry about the flaws. Instead, ship your innovation with revolutionary outcomes. If it’s on the next curve, elements of crappiness don’t matter.

Your product may solve a particular problem. And you may have a specific audience in mind. Later, your product could be used & perceived in a new way by people you had never thought of.

The positioning of your innovation ultimately comes down to what consumers decide. But don’t worry about that. Allow a hundred flowers to bloom from one seed and cherish a garden.

Be ready to polarize people with your innovations. Who says a great innovation doesn’t have critics? Your innovation might make only a small segment of people happy.

Apple is a typical example. Those who don’t use an iPhone criticize it for its cost and niche features. But only an apple user has the heart to shell out what they pay for.

So, don’t worry if your innovation draws negative attention. Worry if people are indifferent about it.

When you ship your product with a bit of crappiness, you have a scope to improve. Make new versions of your innovation, and then create another better version. Keep evolving to make a great product.

A great product is both valuable and unique. If your innovation is missing any of these, it might fall into the trope of mediocrity.

Naysayers will interrupt and criticize. Don’t let bozos bog down your spirits.

Bozos are either the losers themselves or the rich and famous people you might perceive as correct in negating your meaning and mantra. They are still stuck in their curves and don’t appreciate the next curve you are standing at.

Follow the 10-20-30 rule:

Have 10 slides to proposition your product. Explain these slides in 20 minutes and use 30 points fonts. With these fonts and 10 slides, you are bound to explain your innovation succinctly—need of the time.

Great ideas are not lacking, its the art of innovation that does. Therefore, these 10 tips are recommendedto all entrepreneurs or product owners who are responsible for innovation.