Curators Will Play a Major Role in Fostering Art NFTs — Here’s Why

• Curators also curate art by thoughtfully organizing and arranging works and collections in a way that tells a story
• This can include not only organizing exhibitions and shows but writing about artists, trends, and movements
• They teach a broader audience how to appreciate art and help them understand why that art is important

• Meet the collector, and seek to understand their goals
• Keep up on artists and art movements so they can better inform buyers
• Educate them on the technology of the space, helping them to properly set up asset storage

• Curators will know every inch of this new landscape, and be able to lead both artists and collectors through this relatively unknown world, providing education and direction along the way.
• They help make art accessible, both to collectors through education and contextualization and to artists by breaking down the barriers to creation.

In a New York Times article dissecting the overuse of the term "curator," critic and historian Hans-Ulrich Obrist defines the role as "a catalyst, generator and motivator - a sparring partner, accompanying the artist while they build a show, and a bridge builder, creating a bridge to the public."