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Ease of ranking

Ease of ranking

Most high volume keywords are high on keyword difficulty too, a lot of established authorities have written about it too.

Not saying ignore high vol, high KD keywords. But you might have an easier time cracking relevant low volume keywords.

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MORE IDEAS ON THIS

Don't overlook low volume keywords

Don't overlook low volume keywords

More often than not, content and SEO folks skip over niche low volume keywords because "it is not worth creating a content piece for."

That's a mistake.

Sure, the keyword may not drive tons of traffic to your website.

But if the niche is relevant, every single visit from that ke...

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Relevance factor

Relevance factor

Traffic is just one metric along the funnel. What you ultimately want is leads.

Leads = Traffic * Relevance

So when you skip over niche keywords that are super relevant to your domain, you're missing out on pot...

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CURATED FROM

CURATED BY

mounikakavuri

Thinking out loud. Marketing. Content. Writing

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Because the tripod stands steady only if all three legs have a good ground. 

The same applies to any keyword and the three factors mentioned above:

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