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The story of our all time favourite amusement park started back in 1953 when Walt Disney presented his idea to build the biggest amusement park ever to his previous employee, the illustrator Herb Ryman. In order to be able to build this amazing park, Disney began raising money by means of advertising, helped by his brother Roy.
The park was opened only two years after the initial drawing and was going to be aired by American Broadcasting Company in the 'largest live TV special yet produced'.
The amusement park opened on 17th of July 1955 and was watched by 90 million of citizens, out of a total of 169 million.
Even if the day went by with quite a few issues, by September the millionth visitor had stepped into the alleys of the park. Nowadays there are 12 parks worldwide, however, the only one that bears the signature of his big creator remains the one in Anaheim.
While presenting himself as extremely sociable and friendly to the audience, Walt Disney was quite the demanding and irritable boss when it came to his employees.
However, he was both open to the others' ideas, which totally paid off when improving the park, and a supporter of Jewish people, even though at some point individuals took him for an anti-Semite.
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Walt Disney took suspension of reality a step further building theme parks that brought people into his world. You can bring people into your world through storytelling and brand activation.
Suspending reality is a powerful storytelling technique as it creates a safe, magical world in which to contend with powerful emotions and themes, and it allows the viewer or listener to be transported and associate that escape from reality with the story.
Anything is possible and that becomes inspiration.
Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.
You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared experiences and desires that make your product so valuable.