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A united front: the importance of congruence for your personal brand - Thrive Global

https://thriveglobal.com/stories/a-united-front-the-importance-of-congruence-for-your-personal-brand/

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A united front: the importance of congruence for your personal brand - Thrive Global
If you are in business, discussions about personal branding and business branding can be pretty hard to ignore. Maybe you were an early adopter? Signed on to the branding movement before it became everyday chatter. Or maybe you've only just reluctantly come around?

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The protagonist in your life

The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from those who have gone before. Mixing the personal with the professional is not a branding mistake. It’s smart business.

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The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 

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Have a focus

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Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

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Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

Branding yourself

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens and destroys your brand.”

Focus and Specialize in One Area

It means you have to focus your brand on one area of achievement

You can choose to specialize either in your line of work, your product, your company or industry, the media, your community, etc.

Seth Godin

"Making promises and keeping them is a great way to build a brand."

Seth Godin

Offer proof 

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Eliminate superlatives

Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up precious space or time bandying them about.