How to increase virality

• You generate revenue directly from new users (e.g. purchasing a product, subscribing to a service), which you can then use to fund more marketing
• Customers are not naturally going to be looking for your product, and thus you have to come to them (e.g. a new DTC brand)

• Your users naturally generate public content (e.g. reviews or answers to questions) when using your product, which you can use to attract new users
• You have a lot of unique data (e.g. restaurants in Seattle, plumbers in Phoenix), which you can turn into rich auto-generated pages

• Customers have high average order values and high LTV
• Your product requires hand-holding to be successful with

Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.

1. Word-of-mouth virality: Hearing about it from friends or colleagues
2. Invitation virality: Being actively invited by friends or colleagues
3. Experiential virality: Seeing the product in action

1. Increasing sharing rate: More word-of-mouth, invitations, or experiential serendipity
2. Increasing conversion rate: Getting new users through your funnel at a higher rate
3. Increasing engaged users: Getting more users, and re-engage existing users