thinkwithgoogle.com
2 ideas
·742 reads
36
1
Learn more about fashion with this collection
Find out the challenges it poses
Learn about the potential impact on society
Understanding the concept of Metaverse
Google researchers looked at how we buy things online. The model they came up starts with Exposure and ends with Purchase. In between it's a messy middle: a space of abundant information & unlimited choice that shoppers have learned to manage using a range of cognitive shortcuts. The space is made of:
Consumers explore their options & consideration sets, then – either sequentially or simultaneously – they evaluate the options & narrow down their choices.
After the purchase, the experience of the product can contribute back to exposure through review or social media posts.
27
383 reads
As people explore and evaluate in the messy middle, cognitive biases shape their behavior. The most important:
38
359 reads
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
How consumers buy things in the Internet age. A new behaviour model from Google researchers.
“
More like this
5 ideas
3 ideas
4 ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates