How I used Midjourney to design a brand identity

When defining a style, first identify and build upon unique visual characteristics or themes that your graphics should embody.

For this brand, let’s explore a style that captures the ideas of 3D momentum and luminous color blending .

It’s helpful to reference existing inspiration you either found online or captured personally. Compiling the inspiration into buckets will form a clearer frame of reference and later become useful as Midjourney inputs.

In our case, I have already designed the logo and color palette. It’s important that the new graphics are closely aligned and work together as a unified system.

By abstracting the characteristics of the logo and color palette (seen above), we can help guide a more on-brand image result in Midjourney.

Now that we’ve identified both the graphic inspiration and brand asset imagery, it’s time to take them both into Midjourney.