Anything You Want

Stay relentlessly focused on a simple core business model and value proposition. However, remain flexible and open-minded about methods and tactical details.

Follow indirect paths when needed, pivot when the situation calls for it, and adapt your approach without losing strategic focus.

When hiring team members, prioritize eagerness to learn, high energy levels, and shared values above existing skills. Skills can be taught, but having the right attitude cannot.

Avoid hiring people who seem arrogant or combative. Seek humble team players.

• Take most conventional business advice with a healthy dose of skepticism.
• Have confidence in your own vision and perspective.
• Some established wisdom can and should be ignored or reinvented.
• Let your unique intuition as an entrepreneur guide you more than others' opinions.

• Delight customers and generate loyalty by going above and beyond basic transactions.
• Fix problems quickly and thoroughly.
• Surprise customers with unexpectedly positive experiences.
• Build genuine relationships, not just commercial transactions.

Plan an exit strategy even at the beginning.

Sell your business when you have reached a personal peak of satisfaction in running it and maximum external value.

Move on excited for your next adventure rather than sticking around too long.