Exceptional - Deepstash


Daniel M. Cable


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Fulfilling Core Identities

Fulfilling Core Identities

  • Appeal to people’s core personal identities and innate human need to be valued members of a group.
  • Enable team members to show up authentically as their best selves at work.
  • Make them feel recognized, respected and appreciated for their unique abilities and passions.
  • Understand their drives and motivations at a deeper level.


628 reads


An opportunity to do something meaningful together with people who care about you will almost always trump extra pay or prestige



540 reads


People don't primarily work for financial gain or career advancement. People work to belong and contribute to something beyond themselves.



582 reads

Connecting Work to a Higher Purpose

Connecting Work to a Higher Purpose

Connect the day-to-day work directly to a higher, meaningful purpose that helps people and makes a positive difference in the world.

Fulfill emotional needs for significance and impact, not just completing tasks. Help people see how their efforts contribute to serving others and align with their values.

Inspire through purpose.


415 reads

Fostering Strong Communities

Fostering Strong Communities

Build an energized community spirit within teams through shared experiences, camaraderie and interpersonal connections that fill people's deep need to belong. Make time for personal interactions, team building activities, and creating bonds between members.

Treat people like human beings, not just workers.


353 reads

Encouraging Authentic Self-Expression

Encouraging Authentic Self-Expression

  • Allow appropriate autonomy for people to express their unique talents, creativity and personas.
  • Avoid rigid conformity. Enable people to customize aspects of their work experience to align with their authentic selves.
  • Empower them to have a voice in decisions.


337 reads

Aligning Values Over Rules

Aligning Values Over Rules

  • Emphasize shared values, purpose and principles more than enforcing strict rules.
  • Ensure values align to higher purpose.
  • Allow flexibility in how people uphold the values day-to-day.
  • Nurture personal alignment over blind rule-following.


327 reads

Leading Through Empowering Service

Leading Through Empowering Service

Lead through empowering others rather than commanding. Serve team needs with compassion.

Remain grounded by listening and avoid ego. Guide with humility, wisdom and care, not just authority. Seek to understand and lift others up.


300 reads

Nurturing Continuous Growth

Nurturing Continuous Growth

  • Promote constant learning, development and growth mindsets.
  • Help people build new skills, knowledge and competencies.
  • Provide challenges, training and mentorship.
  • Enable ongoing career progress and transformation vs. status quo.
  • Remove obstacles to growth.


315 reads



Education officer at museum


The book Exceptional by Daniel Cable discusses ways to inspire teams and transform organizations by appealing to people's sense of identity, purpose and community belonging. It provides evidence-based advice for leaders.

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