Leveraging Push to Address Cart Abandonment and Bring Users Back to the App
appgrowthsummit.com
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Why users abandon their shopping carts
- They are not ready to commit to purchasing the product.
- The price is too high.
- The checkout process might be too long or too complex.
- They were interrupted or distracted during the checkout process and forgot about the product they were going to purchase.
5
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Zinio's strategy to win back customers that abandon their shopping carts
- Channel: push notifications instead of email because app users are more engaged and they can interact with the notification immediately.
- Timing: 1-2 hours after the user abandoned their cart.
- Frequency: 3 notifications: after 1 hour, 1 day and 1 week.
7
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