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The term ‘cultural linguistics’ may be used to refer to the general area of research on the relationship between language and culture, which dates back at least to the work of influential scholars such as Wilhelm Von Humboldt (1767–1835) and later Franz Boas (1858–1942), Edward Sapir (1884–1939), and Benjamin Whorf (1897– 1941).
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However, Sharifian (2011) uses the term ‘Cultural Linguistics’ to refer to a rather recent multidisciplinary area of research that explores the relationship between language and conceptualisations that are culturally constructed and that are instantiated through features of languages and language varieties.
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On the theoretical front, Cultural Linguistics is an attempt to provide a broader frame for understanding the relationship between language, culture and conceptualisation by advancing the notion of cultural cognition: a group-level, collective cognition that emerges from the interactions between the members of a speech community across time and space. This new field of research draws on several disciplines and sub-disciplines including cognitive science, distributed cognition and complexity science.
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The major analytical tools of Cultural Linguistics are cultural schemas, cultural categories and cultural-conceptual metaphors. These conceptual units are closely associated with various features of human languages.
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