Writing for social media: top tips - Deepstash
Writing for social media: top tips

Writing for social media: top tips

Ideas, facts & insights covering these topics:

9 ideas

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One Post = One Idea

One Post = One Idea

Write down a concrete goal for your text. After writing, read the text and check every sentence's fitness for purpose.

8

37 reads

Don't Forget About Cut

Don't Forget About Cut

Write down the number of symbols that the user sees while scrolling. Don't forget that you can't show the entire article if your audience doesn't click on "Read More."

Use the first sentence and illustration as an announcement, ads for the whole article. 

9

22 reads

Use emotional text

Use emotional text

You have a huge rivalry in social media, so you should win it. 

How? Here are some ideas: 

  • Tell a story, make examples
  • Find a response from pains and problems 
  • Elicit emotions from the start of your post 

9

22 reads

Chase After Comments

Chase After Comments

Involving your audience in interactions is key to creating a successful post on social media. It can help you reach a larger audience.

To gain comments, you should:

  • Ask for questions or opinions.
  • Provoke a discussion.
  • Respond to all comments and engage in conversations.
  • Start the conversation by writing the first comment yourself.
  • Incorporate gamification elements. 
  • Write emotionally.

10

16 reads

Make Your Posts Viral

What Kind of Content Do People Tend to Share?

  • Compilations – the more massive, the better.
  • Super useful and helpful: guides, life hacks, books, summaries.
  • Unusual and controversial: opinions, memes, stories.

10

19 reads

Add High-Quality Images

Add High-Quality Images

It's the key to attracting your audience. Without outstanding illustrations, your readers won't even get to the text.

  • Use good photos.
  • Use metaphors.
  • Don't forget about quality.
  • Don't use primitive images from a Google search.
  • Sometimes, you can use gifs.
  • You can also use videos.
  • Or illustrations, comics, or memes.
  • Or just a banner with text.
  • Or a schema or infographic.

8

15 reads

Be closer to people

Be closer to people

Writing for social media should be more simple that for an official documents. You could joke, make references to pop-culture, answer for trends and so on 

8

14 reads

Make Highlights

Make Highlights

As usual, you should make accents. What could you use on social media? 

  • Emojis ✅✅
  • Empty Lines
  • Bullets and Dashes
  • Illustration

Here are ideas about managing reader's attention

9

16 reads

To Use or Not to Use? #Hashtags

To Use or Not to Use? #Hashtags

Hashtags are not the panacea for gaining an audience. You could use hashtags to:

  • Navigate between categories
  • Create a flashmob
  • Hold contests

9

19 reads

IDEAS CURATED BY

my365media

Content maker, writer, journalist. My themes are freelance, self-esteem, parenting and development

CURATOR'S NOTE

It's a conspekt for the course by sdelaem agency for copywriters

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