Maksym Turzanski's Key Ideas from The Business of Changing the World
by Carlye Adler, Marc Benioff

Employees thrive when they are part of a mission larger than themselves. Companies that value and encourage employee contributions toward social goals see higher engagement, creativity, and retention, fostering a motivated and inspired workplace.

Corporate social responsibility (CSR) should be integral to a company’s purpose, not a side project. CSR initiatives that reflect core values create a positive impact internally and externally, nurturing a culture of contribution and reinforcing the company’s mission.

Emphasizing sustainability is essential for long-term success. Using eco-friendly materials, reducing waste, and implementing green technology help the planet and attract conscious consumers. Businesses that adopt sustainable practices can adapt more easily to future challenges and market demands.

Technology amplifies impact by enabling digital solutions that enhance accessibility, transparency, and efficiency. Digital tools allow companies to address social issues on a broader scale, positively influencing regions beyond their immediate reach and making global impact possible.

Leaders who prioritize ethical values over profit drive respect and loyalty in their organizations. Transparent, value-oriented leadership creates a company culture that reflects integrity and a shared mission, inspiring employees and consumers alike to invest in the brand’s goals.

Trust is fundamental in business. Companies must cultivate transparency, fairness, and consistency to build trust with employees and customers. Trust can be difficult to rebuild once lost, so maintaining a trustworthy brand image is essential for long-term success.

As societal values evolve, so should business practices. Companies that align with changing social expectations by adopting ethical standards foster long-lasting, positive relationships with customers who share these values.

Balancing social impact with financial growth is key to sustainable success. Profits generated with a purpose-driven strategy support long-term goals. By reinvesting in community initiatives, companies can ensure their growth contributes to positive change.

Innovation isn’t limited to products; it extends to workplace practices and community support. Businesses that prioritize inclusivity and accessibility benefit from diverse perspectives, driving creativity and serving a broader audience.

Companies that integrate social impact with profit, as shown in purpose-driven brands, attract loyal customers and build sustainable growth. Social responsibility isn't just ethical; it creates real business value by fostering lasting connections with communities and clients. To dive deeper into how to align purpose with business success, get your copy of The Business of Changing the World here: www.booksamillion.com and learn how to drive meaningful change through purposeful leadership.

Companies focused solely on short-term profits limit their growth potential. Prioritizing long-term goals enables companies to build a legacy, ensuring that their success continues to contribute positively to society.

A diverse and inclusive work environment encourages creativity and innovation, benefiting both the business and its surrounding community. Creating a culture that values diverse perspectives leads to richer solutions and more meaningful impact.

Philanthropy should be embedded into the business strategy. Regularly contributing to social causes demonstrates a company’s commitment to improving society and reflects positively on the brand’s reputation and mission.

Serving only shareholders is outdated; businesses now prioritize all stakeholders, including employees, customers, and the community. This approach views business as a platform for societal improvement, not merely profit.

Allowing employees to create social initiatives within the company fosters morale and engagement. When employees have a stake in social goals, they contribute personally and passionately, which strengthens the company’s impact.

Financial metrics alone don’t capture a company’s social value. Tracking social contributions and community impact alongside profits provides accountability and reinforces the mission-driven focus of the company.

Sharing stories of social impact builds brand identity and attracts a like-minded audience. Stories inspire employees, customers, and partners to rally around the company’s mission and continue supporting its goals.

The ultimate goal of purpose-driven businesses is to leave a positive mark. By integrating purpose into every aspect of the business, companies create a legacy that inspires future generations and promotes a more sustainable, equitable world.