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Astrology is currently enjoying a broad cultural acceptance through the Internet. It is a content business as well as a traditional spiritual practice.
Many people are explaining themselves by way of sun, moon and rising signs. In the corporate world, astrologers are partnering with brands to help expand the business. For instance, Amazon sent out “shopping horoscopes” to its Prime Insider subscribers.
At the center of astrology is the pattern of a person’s life that corresponds to the planetary pattern at the moment of his birth.
Astrology has helped people decide when to plant crops or go to war. It is used to predict a person's life and interpret his character. For some, astrology can explain everything, from earthquakes to the rise of social media.
In a chart reading, an astrologer doesn’t predict the future; she describes the client to herself. Expressing characteristics in the language of astrology is easier for many people to hear, or admit unpleasant things about their personalities. It is also easier to accept those qualities in others.
Whereas previously, drawing an astrological chart required some knowledge of astronomy and geometry, today it can be generated instantly on the Internet and opened with mobile apps.
From the view of astrology, people make news because the movements of the planets through the sky activate their charts. When the Titanic happened, there was a big Neptune transit.
Astrological readings can help people get to the core of their purpose and then use that to be of service to the world.
Some believe astrology appeals because it gives context to people and world events. It helps to make sense of their lives and to endure the state they're in.
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Astrology should not be perceived as a science, but rather as a system that explains each sign's evolution, including facts on personality, life cycles and relationship patterns, based on what the planets do or will do.
Having this in mind, individuals turn to astrology whenever they feel overwhelmed, whether it is about personal or professional stress. In return, they expect astrology to provide them with better perspectives and positive mindset.
For most of the people, astrology feels like a comforting magic that allows them to escape today's too organized and predictable life.
In order to feel the need to seek for astrology, one should first realize that he or she does not want pre-established answers anymore, but rather the pleasure to discover on own ground the truth, the freedom and the meaning of things. However, there is still a great amount of individuals who believe in astrology in a more rational way, while coming to the conclusion that this is some sort of language, of a tool.
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