Interest in Western astrology was experiencing increased interest in the years leading up to the pandemic but surged in 2020. Google Trends shows that searches for "birth chart" and "astrology" hit five-year peaks in 2020 when younger and more diverse astrologers emerged on social media.
Since the beginning of the pandemic, many people are turning to astrology. What they have in common is a desire for support, connection, and self-knowledge.
People seem desperate to find meaning and patterns and a way to know that they're not stuck in this moment. Astrology follows planetary cycles. When looking at the astrology, similar patterns can be seen that has happened in the past.
Astrology is an intriguing way of looking at the world. Traditionally it has been on the outs with both science and most mainstream religions like Christianity, which puts it in an awkward position of neither wholly scientific nor wholly religious.
For many fans, astrology is a subject of curiosity, a tool for reflection, and a means of understanding that their feelings and struggles are part of a bigger picture.
While people are cautioned against depending on any one source of information for guidance, there is an understanding that it can be difficult to accept that many things in life are out of our control.
Astrologers with significant followings are increasingly finding new ways to monetise their talents. A 2019 report estimated the size of the US "psychic services" industry, including services like fortune-telling and tarot reading, at $2.2bn. With the increased interest this past year, the figure is undoubtedly on the rise.
But popular interest in astrology comes in waves. For now, though, astrology seems like it is here to stay.
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