Learn more about personaldevelopment with this collection
How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
Principles of persuasion
- Reciprocation: People will be nice if you are.
- Consistency:Â Itâs easier to get people to comply with requests they see as consistent with what theyâve already said.
- Social proof:Â People will more likely say yes when they see other people doing it too.
- Liking:Â You comply with requests from people you like more than from people you donât like.Â
- Authority: Our tendency is to be persuaded by authority figures.
- Scarcity:Â If you offer people something rare or scarce, they are more likely to want it.
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