Principles of persuasion - Deepstash

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The Psychology of Persuasion

Principles of persuasion

  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
  3. Social proof: People will more likely say yes when they see other people doing it too.
  4. Liking: You comply with requests from people you like more than from people you don’t like. 
  5. Authority: Our tendency is to be persuaded by authority figures.
  6. Scarcity: If you offer people something rare or scarce, they are more likely to want it.

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The Psychology of Persuasion

The Psychology of Persuasion

https://fs.blog/2014/04/influence-psychology-persuasion/

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3 Ways to influence
3 Ways to influence
  • Logical appeals tap into people’s rational and intellectual positions. 
  • Emotional appeals connect your message, goal, or project to individual goals and values..
To choose an influencing tactics:
  • Assess the situation. Be clear about whom you need to influence and what you want to accomplish.
  • Know your audience. Identify and understand your stakeholders and their needs. 
  • Review your ability. What tactics do you use most often?  What new tactics could you try in this situation? 
  • Brainstorm your approach. What tactics would work best? Which logical appeals will be most effective? How could you make an emotional or cooperative appeal?  etc. 
Social compliance and Social proof

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Social proof refers to how we look for cues a...

We get fooled regularly

People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.

While other people are responsible for the scams, the persuasion mostly happens in our minds. 

Misdirection

The age-old tactic of misdirection is employed to distract us from the real issue. Companies and governments even implement it: they release bad news on Fridays or before major holidays with the hope that the weekend will distract us from focussing on the issue.  

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