Naman Lazarus's Key Ideas from Influence, New and Expanded
by Robert B. Cialdini, PhD
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Liking and friendship pressure
The rule states that we are more likely to say yes to someone we know or like. This is called as the liking or friendship pressure.
People are well aware of the liking and friendship pressure, some people do not mind; others do but are not sure how to avoid it.
It is not necessary for the friend to be present in person for the compliance to happen, often just mentioning the name of a friend is enough.
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The Jigsaw Classroom
The essence of the jigsaw route to learning is to require that students work together to master the material scheduled for an upcoming examination.
This is accomplished by forming students into cooperating teams and giving each student only one part of the information—one piece of the puzzle—necessary to pass the test. Under this system, the students must take turns teaching and helping one another. Everyone needs everyone else to do well.
Working on tasks that could be accomplished only conjointly, the students develop cooperation and become allies rather than enemies.
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The Nature Of Bad News Infects The Teller
There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike
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Weathermen pay price for nature’s curve balls
The principle of association is a general one, governing both negative and positive connections. An innocent association with either bad things or good things will influence how people feel about us.
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Positive Association
As for the positive associations, it is the compliance professionals who teach the lesson. They are incessantly trying to connect themselves or their products with the things we like. Did you ever wonder what all those good-looking models are doing standing around in the automobile ads? What the advertiser hopes they are doing is lending their positive traits—beauty and desirability—to the cars. The advertiser is betting that we will respond to the product in the same ways we respond to the attractive models merely associated with it
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Luncheon Technique
People become fonder of the people and things they experienced while they are eating.
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All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win. All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.
ISAAC ASIMOV
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Affect Of Association Principle On Personal Behaviour
We want our name to be included with positive things and we want to distance ourselves from the negative things
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IDEAS CURATED BY
Curious about different takes? Check out our Influence, New and Expanded Summary book page to explore multiple unique summaries written by Deepstash users.
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