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Building the Middle Class of the Creator Economy

Building the Middle Class of the Creator Economy

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The Long Tail of Content

A phenomena first observed by Wired magazine editor Chris Anderson in 2004: the internet’s removal of physical limitations would empower niche products and creators to flourish.

But for content platforms, the move to digital content hasn’t been correlated with a burgeoning ...

Strategies to grow the middle class of creators

Platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, learn & grow:

1. Content types with lower replay value, unlike music and game platforms, where the same content can be experienced ad infinitum.

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