In 1966, Pete Rozelle (NFL Commissioner) suggested a few names, that never caught on: “The Big One", “Pro Bowl", “World Series of Football” (it died quickly, deemed too imitative of baseball’s Fall Classic)
Finally, he called the game “The AFL-NFL World Championship Game.” That name was official, but it never took off. It was no good for newspaper headlines.
It was Lamar Hunt, the main founder of the American Football League and owner of the Kansas City Chiefs, who came upon the term “Super Bowl.” As his son, Lamar Hunt Jr., explained, the idea came from his “Super Ball” toy.
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