An individual's motivational intensity is how strongly they are compelled in approaching or avoiding certain things.
It is an important variable that affects the scope of attention because an individual can experience "pleasantness" and have low motivational states - they're not really determined to pursue anything; however, those who have "desire" have higher motivational states thus are more focused on completing a specific goal.
This is the degree to which people are open to experiencing the full range and depth of their feelings. It also forecasts creative imagination better than intellectual engagement or IQ.
Situations that increase emotional ambivalence:
A person stuck in an unusual environment can show increased levels of creative thinking, and the fact of the matter is that creativity is the experience of unusual and unexpected events. So if you want to increase creativity, ask yourself if your current environment brings out emotional ambivalence and motivational intensity or not.
Emotional ambivalence is the event where we simultaneously experience positive and negative emotions.
Pure happiness and pure sadness rarely occur to us but we do, however, tend to experience mixed emotions.
Being able to simultaneously experience emotions that are often not experienced together may cause increased sensitivity, which is an important contributor to creativity.
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