Every imaginary universe, be it sci-fi, fantasy or a novel, needs consistent rules that make sense in that context. Part of the charm of cartoons like Loonie Toons is the consistency of the worlds on top of which a healthy dose of unexpected twists and turns are sprikled. And that's how you get great comedy.
Chuck Jones, co-creator of some of the Loonie Toones cartoons had a set of 9 rules for the dinamic duo, which are respected in every episode.
Rule 1: The Road Runner cannot harm the coyote except by going “Beep-Beep.”
Rule 2: No outside force can harm the coyote – only his own ineptitude or the failure of the ACME products.
Rule 3: The coyote could stop anytime – If he were not a fanatic (Repeat: “A fanatic is one who redoubles his effort when he has forgotten his aim)
Rule 4: No dialogue ever, except “Beep-Beep!”
Rule 5: The Road Runner must stay on the road – Otherwise, logically, he would not be called a road runner.
Rule 6: All action must be confined to the natural environment of the two characters – the Southwest American Desert.
Rule 7: All materials, tools, weapons or mechanical conveniences must be obtained from the ACME corporation.
Rule 8: Whenever possible, make gravity the coyote’s greatest enemy
Rule 9: The coyote is always more humiliated than harmed by his failures.
The listed rules come from Jones autobiography, Chuck Amuck: The Life and Times of an Animated Cartoonist, which was published in 1999. The rules have circulated around in various tweets and articles.
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