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Vintage clothing is defined as a new or old garment that belongs to a previous era, in the span of 100 years, after which it becomes antique clothing.
Online sites and neighbourhood stores offer vintage clothes that have become increasingly sought after with buyers who are influenced by celebrities and fashion trends.
Shopping for vintage clothing has the thrill of a treasure hunt, where we learn a bit of history and may find something decidedly priceless. The stuff that was made a century ago is also better in quality of material, craftsmanship and embellishments, making them something worth paying for.
Vintage clothing offers the consumer an escape into the past, just like watching an old movie. It is their chance to live a different life.
Anyone with some money can go to a GUCCI store and buy knick-knacks costing thousands of dollars. Purchase of vintage clothing is a more layered game, which makes it satisfying, as the consumer is hunting for a piece of history that has a story to it.
Questions like Who wore this last? or What was life like back then? pop up in the buyer who lives a bit of history by wearing clothes from a different time.
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