Gender Identity: How the cosmetics industry is seeing more men wearing makeup - Deepstash

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Gender Identity: How the cosmetics industry is seeing more men wearing makeup

Gender Identity: How the cosmetics industry is seeing more men wearing makeup

blog.covalo.com

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Brands aim to be more gender inclusive

Today, many brands are acknowledging a need for gender fluidity in cosmetics; this means cosmetics brands can market to an entirely new demographic, resulting in an increase in sales).

Historically, makeup was never something associated with gender in the first place. In Ancient Egypt...

Many famous beauty bloggers and influencers, for example, use makeup as a way to express themselves creatively rather than associate with femininity.

Studies reveal that gender to be a type of performance taken on by a person in how they express their identity. When ma...

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