8 Design Trends of 2021

Apart from traditional techniques including micro animations, parallax effects have growingly appeared as a vague concept. By definition, parallax refers to the faster movement of foreground objects than background ones when users scroll up and down. Utilizing web-based animations doesn’t sound bizarre among web designers and even web users.

Accordingly, designers have leeway to craft unique characters or items that make their brands more personable and consequently leave a lasting impression on visitors. Conventional websites are filled with words, numerals, and stock photographs, which are occasionally considered monotonous and generic.

It comes as a little surprise that cartoon and hand-drawn illustrations have lately evolved and ridden a wave of public interest

It’s not a novel design tendency, yet has so far been associated with much of the whiteness, typically Apple’s website. Staying away from the hustling life, various people are seeking a more peaceful and simpler lifestyle that is reflected in minimalist designs.

Though, this minimalist style is anticipated to expand to other colors but adheres to several certain design principles such as user-friendly interface, the maximum 3-color layout, or the omission of excessive details.

Some web designers could incorporate those abstract shapes with motion effects to produce vivid animations and bring websites to life. This year welcomes the explosion of organic and fluid shapes that topple the impregnable position of geometric shapes. Going beyond familiar lines or angles, they are tellingly asymmetric and give visitors an extra sense of excitement.

Gradient web designs might go with bold typography to emphasize the major content of websites. The trend adds more intrigues and visual synergy by creating immersive overlays or backgrounds and building textures for illustrations.

The new gradient logo of Instagram received mixed success right after its rebrand in 2016. Until now, gradient themes have gained popularity and become a new inspiration among web designers and other creatives.

This is one of the web design trends in 2021 that helps describe physical products from digital perspectives by displaying the cropped images of the smartphone’s rounded corners or coffee beans spread around the package like in the two following examples.

The harmonious blend of real products into the digital world has been widely employed in web design. Not only does this trend create visual impressions and spotlight products, but it also renders websites more original and captivating.

Visitors to the website can see the positive aspects of the company culture and track available services. The combination of graphics, photos, and illustrations is a traditional fashion to convey different messages of brands visually.

In addition, companies now tend to integrate pre-recorded videos to the website, which has become one of the captivating web design trends in recent years.

In 2021 and beyond, ethical design will become a priority for businesses—especially when it comes to designing and manufacturing consumer products. Designers will lead the way to building a new consumer paradigm, one where a product’s story is as important as its price tag.

Going forward, companies will be encouraged to share the “ethical story” of any product so that consumers can clearly identify the goods, labor and services that go into each and every thing they buy.