Distribution advantages

Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.

Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...

It’s hard to disrupt the industry that pays your bills. People are taught a way of doing things, and companies pride themselves on their systems and processes, all codified in lengthy and monolithic manuals. “Reputation” and “experience” allow certain businesses to charge insanely high fees or pr...

Category 1: Losers

People who always see negative in everything and put in the least amount of effort or no effort at all. They are least bothered about what is happening around them. They will only crib and complain about how the world is. They will say someth...