Pitch Your Next Idea Like a Stand Up Comedian
Curated from: hbr.org
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Get to the punchline as soon as possible
In stand-up comedy, those who are successful deliver the first punchline in the first 15 seconds. The second punchline is delivered in the next 15 seconds. This earns you the right to speak for a longer duration before the next punchline.
When you're pitching an idea, don't start with information your audience already knows. Instead, throw in your teaser immediately to make them interested in listening to the rest of your pitch.
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Don’t make assumptions about your audiences’ knowledge
Don't assume that your audience has prior knowledge. If your audience doesn't understand you, you've lost them.
When you're presenting, try not to speak in acronyms and jargon. For example, instead of saying NFTs, say non-fungible tokens. Ensure your audience knows what you mean before you continue.
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Keep culture in mind
Think about who your audience is. Would your idea excite them or offend them?
People will support your idea if it is useful, interesting, relevant, not offensive. To manage this, pitch your idea first to a mentor or senior manager. If they question something, you may need to reconsider.
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Address your audiences' questions quickly
If someone in your audience has a question or objection, address it immediately. If you don't adapt quickly, they may start to doubt you or continue to think about their question for the remainder of your presentation. Neither is good.
If your manager asks you a question, don't say you'll address it at the end. Instead, answer the question and then get back to your story.
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Keep it short
Use just enough words to get your point across and not one more.
When you pitch an idea, keep it short and to the point. It helps to keep the engagement of your audience. It shows that you value their time.
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IDEAS CURATED BY
Kevin Graham's ideas are part of this journey:
Learn more about communication with this collection
How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
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