Is Your Pitch as Great as Your Idea? - Deepstash

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Your Idea Vs Your Pitch

Your Idea Vs Your Pitch

Even the most innovative ideas are interpreted as boring if they are presented in obvious ways. Your pitch needs to be as clever as the concept you are presenting if you want people to buy into it. To get your audience to buy into your idea, there are a few hacks you can try to shift the odds in your favour.

To successfully sell your next idea, here are three of the most effective tools for crafting a creative pitch

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Signalling

When you are leading a meeting, as you will be when you present your idea, everything you do or say will be interpreted by your listeners. Your words and actions will not only signal how you feel, but also how you want others to behave during your time together.

To get your audience to buy into your idea, there are a few hacks you can try to shift the odds in your favour, like making them an active participant or contributor.

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Nurturing

The more experience people have, the more assumptions they are likely to make around why an idea “won’t work.” This is often because they have seen many successes and failures throughout their careers and want to avoid repeating mistakes. As a result, the most seasoned workers — who typically happen to be the most powerful — can be the hardest to convince.

One of the fastest ways to prevent a colleague from shutting you down is to use a tool from the world of improv called “Yes, and …”

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Realness

If you want your idea to feel as real to your audience as it does to you, you’ll need to prepare a presentation that brings every type of learner into the fold.

The easiest way to do this is to give people several entry points into the concept you are pitching. For instance, you might incorporate a brainstorming session for the active learners, a visual demonstration for those who need to “see to believe,” and include data points for the analytical crowd.

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