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What not to do
To avoid fake engagement steer clear from the following:
- Buying subscribers.
- Joining New YouTuber Facebook groups hoping that strangers will watch your videos.
- Purchasing an existing channel and pivoting the content.
- Go into debt to purchase expensive gear.
- Quit your day job before being monetized for a few months.
- Commenting wildly on videos asking people to check out your channel.
- Linking your videos in the comment section of other YouTube creators.
- Trying to comment first on a larger channel, again, hoping that other new YouTubers will check out your content.
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- Ultimately, the mistake often new YouTubers make is focusing on gaining subscribers at all costs.
- Watch time, the duration of how much of your video is watched is a metric that is often forgotten.
- YouTube is an incredible platform because it gives creators an opportunity to focus on content. You do not need to deploy direct marketing strategies and aggressively ask for people to stick around.
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Provide value
YouTube is a space where you need to build an audience from scratch.
Eventually, people will buy into your personality and stick around because they are drawn to the way that you present content. But to expect people to want to watch a slice of your life straight off the bat is unlikely to assist you in your growth strategy.
You need to give people a reason to stick around.
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Best practices with thumbnails and titles
- Summary of providing value
- Include a search term in your title.
- Write a compelling title with a human in mind.
- Create a thumbnail that you would click on.o the video.
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Finding a niche
- If you have a niche that you are happy to participate in, hit it hard with valuable content to increase your overall watch time, becoming the authority for your audience in that space.
- If you want space to explore niches, do it, and if you find a video takes off, double-check that you in fact want to continue creating content about that topic for an extended period of time.
- Create a playlist and guide viewers that enjoyed your video to another video that they may enjoy on your channel.
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Equipment
- There is a lot of quality content on the platform right now.
- Give yourself room to improve your editing skills before setting your hopes on earning the big bucks.
- Master sound first.
- Use copy-right-free music.
- Make a pack with yourself to pitch up consistently.
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