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10 Tips on Writing from David Ogilvy

https://www.brainpickings.org/2012/02/07/david-ogilvy-on-writing/

brainpickings.org

10 Tips on Writing from David Ogilvy
How is your New Year's resolution to read more and write better holding up? After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history's most celebrated writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original "Mad Man" David Ogilvy (June 23, 1911-July 21, 1999).

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10 Tips on Writing

  1. Read the Roman-Raphaelson book on writing. 
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words that sound pretentious.
  5. Never write more than 2 pages on any subject.
  6. Check your quotations.
  7. Never send a letter or a memo on the day you write it
  8. If it is something important, get a colleague to improve it.
  9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
  10. If you want ACTION, don’t write. Go and tell the guy what you want.

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