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Our expectations of how creativity should look like block us. Creative inspiration is all around us, but we don’t see it because we've grown up being taught to look for it in specific places.
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... or moving the goalposts, it happens when problems never seem to go away because people keep changing how they define them.
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These comparisons often use less energy than absolute measurements. For e.g, it’s easier to remember which of your cousins is the tallest than exactly how tall each cousin is. Human brains have likely evolved to use relative comparisons in many situations because they often provide enough information to safely navigate our environments, with very little effort.