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Three Truths Can Spark Change
- Our HEAD says - I think this is true (Intellectual truth)
- Our HEART says - I believe this is true (Emotional truth)
- Our DATA says - The facts tell me this is true (Factual truth)
All three truths live in us all the time and we need to speak to all of them to tell a compelling story. But not all truths are equal. Things we believe outrank things we know and facts.
- A good presentation shares new data.
- A great presentation changes what we know.
- An extraordinary presentation changes what we believe.
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If you don't change your audience in some way what's the point
Every presentation should have a change motto. The one change you're going to see in your audience from presenting your idea.
Stuck on the change you want to see? Ask yourself these questions:
- MY IDEA- If I had all the freedom in the world, what would I really want to say?
- MY SELF- What do I most want my audience to remember about me? Am I a believer or a sceptic?
- MY AUDIENCE- Who are the people on the other side of my idea? What makes them tick? What needs do they have? How can I resonate with these people so they wish they'd thought of this idea?
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CURATED BY
Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
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